A logo is a fundamental part of every brand. Companies spend millions tinkering with their logos, trying to figure out what will stick in the minds of consumers.
When a consumer views one, it triggers all sorts of thoughts and emotions. Unfortunately for brands, those aren't always positive.
Swedish graphic designer Viktor Hertz put together a series of parody "honest logos" last year that attempted to show what people really think about these big brands, and it was pretty funny.
He recently added a whole bunch of new brands to the series, so take a look.
Which one do you like the best?
MySpace
Dunkin' Donuts
7-Eleven
Harley Davidson
Starbucks
The Olympics
Disney
Nokia
Playboy
Apple
Porsche
McDonald's
Absolut Vodka
Marlboro
MTV
Nintendo
Budweiser
Camel
Carlsberg
YouTube
Coca-Cola
Fazer
L'Oreal
Microsoft Windows
IMDB.com
Captain Morgan
PlayStation
Now see the evolution of some real logos
Check Out The Crazy Evolution Of 10 Major Brands' Logos >
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