Anything by Drunk Elephant is like catnip for Millennials. Their packaging is cute AF, their formulas are "clean" (vegan, cruelty-free; free from essential oils, fragrance and alcohol) and they make annual donations to the International Elephant Foundation. So it's no surprise the photogenic female-owned beauty brand has quickly become one of the fastest growing in the world. (Hate to boast, but we did call it back in February 2020).

Founded by Tiffany Masterson, Drunk Elephant was born out of the now Chief Creative Officer's frustration at a dire lack of skincare products that actually worked for her skin type. Her complexion was acne-prone and oily - plus, she suffered from rosacea from time to time. Even when she found a moisturiser/cleanser/serum that seemed to work, it would never work for long.

She identified six ingredients that she believed were the root of her issues. She calls them the "Suspicious 6™" (they're essential oils, "drying alcohols," silicones, chemical sunscreens, fragrances and dyes, and SLS) - and once she eliminated them from her skincare routine, her complexion returned to a clear and balanced state. That said, Tiffany couldn't find any products without at least one of the six inside... so she decided to make her own.

And so, Drunk Elephant was born. "We think of Drunk Elephant as an ingredient-elimination philosophy for a total skin reset," Tiffany writes on the brand's site. "Using these products exclusively is the best way to get maximum results." Tempting, huh? Thousands of women, editors and influencers seem to think so. In fact, the Lala Retro Whipped Cream was voted for by over 100,000 women as their absolute favourite moisturiser ever. And the VERY hyped Sukari Babyfacial (a potent exfoliating face mask that promises to deliver more even, glowing, and baby-soft skin) sold out in minutes when it launched in the UK.

But as with many-a "trending" and influencer-adored beauty brand, the products don't come cheap. Sure, the reviews are glowing (much like your skin should be after application) - but can a £57 moisturiser ever be worth it? Is the T.L.C. Sukari Babyfacial worth your pennies?

As the brand launches on Boots for the first time (you can already pick it up at Cult Beauty and Space NK), GLAMOUR editors put every Drunk Elephant product to the test. Here are the best Drunk Elephant products worthy of your money.

For more from our Commerce Writer Sophie Cockett, follow her on Instagram @sophiecockettx.

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