Blonde hair is bright, beautiful and will always be popular, but within that one shade there's a lot of fun and versatility to be had. From warm honey, to ashy, to ice-cold platinum and retro '70s golden blondes, the specific tone you choose can shift the mood and the vibe or your blonde hair completely.

Last year saw platinum headline (Kim K swapped out her dark brunette hair for Marilyn blonde at the Met Gala and icy Targaryen shades took off). But 2023 is set to see a change in temperature.

What is the trend in blonde hair colour 2023?

From the looks of things, there's two camps: statement and subtle, depending on how much you want to bring the drama with your hair colour.

Spotlight blonde

“Statement blondes are coming back round again. I like to call it ‘Spotlight blonde’, says Harriet Muldoon, blonde specialist at Larry King salon. ”People are swaying away from dimension and softness and wanting impactful, statement blondes that stand out in the crowds. We’ve seen Kourtney Kardashian do it and now Zara Larsson has gone down more of a scandi blonde route as well," she says.

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