Variety Launches Vscore to Measure Actors Value

June 2024 · 5 minute read

Variety has launched a premium pay subscription product, Vscore, which reveals the true value an actor brings to a TV or film project. Developed by Variety Insight, Variety‘s paid digital products group, Vscore is targeted to entertainment industry professionals including producers, agents, casting directors, casting executives, financiers and PR agents.

Vscore is the only measurement that tracks social listening across all social channels and news sites and correlates it with an actor’s box office and other data across TV and film. Also incorporated are the actor’s nominations and wins in all major award categories, as well as his or her upcoming projects. The score will adjust in real time according to the actor’s recent roles and media coverage.  For example, Johnny Depp rates the highest score of 100 according to the Vscore metric, while Jennifer Lawrence is the most highly-rated actress with a Vscore of 94.

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Vscore covers more than 17,000 working actors in television and film, giving it the largest database of performers that incorporates all social channels.

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“Vscore answers a critical need in the industry by incorporating social media mentions grounded in real world performance data to produce the most accurate actor measurement available to the entertainment industry,” said Mark Hoebich, president of Variety Insight. “This allows financiers, producers, executives and agents to identify the right actor to help move their project forward.”

Vscore’s searchable database rates each actor from 1 to 100, and allows the user to generate lists based on age, gender and ethnicity. Each actor’s listing includes representative contact details along with past work experience in TV and film, ratings and box office, social mentions, verified Twitter and Facebook pages, upcoming projects and awards nominations and wins. Vscore also suggests actors who have auditioned for the same roles, giving subscribers an instant casting list.

Vscore  was developed in conjunction with leading data providers including Viralheat for social listening, sentiment and analytics and Rentrak TV Essentials and BoxOffice.com for ratings and box office data. Variety Insight provided its own data for upcoming projects and awards.

For more information, see varietyinsight.com/vscore or email support@varietyinsight.com

Here are the top 10 in several categories as ranked by social mentions, box office, ratings and other criteria:

TOP 10 ACTORS

  • Johnny Depp
  • Will Smith
  • Morgan Freeman
  • Daniel Radcliffe
  • Brad Pitt
  • James Franco
  • Leonardo DiCaprio
  • Hugh Jackman
  • Neil Patrick Harris
  • Jamie Foxx

    • TOP 10 ACTRESSES

  • Jennifer Lawrence
  • Angelina Jolie
  • Emma Watson
  • Scarlett Johansson
  • Kristen Stewart
  • Zoe Saldana
  • Cameron Diaz
  • Anne Hathaway
  • Meryl Streep
  • Emma Stone

    • TOP 10 LATINOS

  • Zoe Saldana
  • Penelope Cruz
  • Michelle Rodriguez
  • Javier Bardem
  • Sofia Vergara
  • Jessica Alba
  • Jennifer Lopez
  • Antonio Banderas
  • George Lopez
  • Eva Longoria

    • TOP 10 AFRICAN AMERICANS

  • Morgan Freeman
  • Will Smith
  • Jamie Foxx
  • Samuel L. Jackson
  • Queen Latifah
  • Eddie Murphy
  • Idris Elba
  • Kevin Hart
  • Kerry Washington
  • Tyrese Gibson

    • TOP 10 TEENS

  • Chloe Grace Moretz
  • Ross Lynch
  • Zendaya Coleman
  • Bella Thorne
  • Elle Fanning
  • Joey King
  • Jaden Smith
  • Rico Rodriguez
  • Sasha Pieterse
  • Maisie Williams

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