The word "perm" is enough to strike fear into the best of us. And you'd be forgiven for immediately thinking of hair nets, blue rinses and bushy retro hair. Best left in the past, probably.

Or maybe not. Call us crazy, but there's something about Julia Robert's Pretty Woman hair or Meg Ryan's breezy, voluminous curls and 80's cable knits that feels kind of fabulous.

And we're not the only ones who think so. The past year has seen Jennifer Lopez slay big, sexy curls multiple times and Cara Delevingne's recent Insta post saw the model rock a much shaggier and wavier texture.

Of course, as with any throwback trend, it needs a little bit of a modern twist, but – as the celebs are demonstrating – it might be time for us to rethink pretty, textured hair. Especially when it's a style that promises tons and tons of volume.

"You know when you find something in the back of your wardrobe that you loved but totally forgot about? You pop it on, add this season’s up-to-date tailoring or accessories and wham, bam, thank you ma’am – it looks as good as new. This is what’s happening with the modern perm right now," say the hair heroes at Hershesons salon. For millennials and Gen Z-ers trying this style for the first time, it's more like rifling through our mum's old style file, finding something fierce, and giving it our very own spin.

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